A Field Guide to Knitters Part 1



I recently spoke at my monthly guild meeting on the topic of why we knit. Part of my presentation looked briefly at the different types of Knitters out there. A member of the audience has asked me to expand on my thoughts and while I started to make some notes I got a little silly thinking about how I would present this information. What follows is Part 1 of my light-hearted take on the various categories of Knitters that I have met in the knitting world.

Sock Knitters (Pes pedis knitcreo)

Description
Appearances vary greatly among sock knitters. Many start with only one pair and then are unable to stop producing. Toe up and cuff down variations occur frequently. There have been a few rare sightings of the side to side variety. Heel construction varies from traditional short rows to afterthought versions and new ones continue to be developed. They are highly competitive, often setting specific time limits to reach completion. They claim to never experience cold feet. The dreaded second sock syndrome threatens the population.

Habitat and range
They are found throughout the world. Several were recently spotted at the Fox and Fiddle on Bloor Street on the evening that the Downtown Knit Collective meets. One was observed, perched shoeless on the edge of her chair to show off a delightful pair of  identically matched striped socks. Many groups exist on Ravelry (94 at the last count). Especially large numbers congregate at Sock Summit biannually. A more recent sighting occurred at the Bata Shoe Museum.
 
Vocalizations
Their calls often include words like double pointed needles vs. magic loop. They have a strong preference for either identical or fraternal offspring based on whether they are left or right brained. What to do about the wearing out of socks, is frequently discussed with many variations preferred as to yarn fibre preference, gauge, darning vs. weaving and grafting techniques. 


Academic Knitters (Erudio knitcreo)

Description
This species of Knitters typically documents past Knitting traditions. They have little interest in new techniques or variations in approach. They care deeply about maintaining and protecting information about their specific area of expertise. If they step outside of documentation into design it's with a clear mandate to work only with traditional methods and to supply a more modern interpretation to keep the traditions alive. A small subcategory exists; usually found at Universities. This subspecies studies the Knitters themselves, mapping brainwaves, studying the peaks and drops of blood pressure and analyzing the impact of knitting on memory.

Habitat and range
They are found throughout the world. Most frequently they are seen at institutions of higher learning, libraries and museums. One spent a great deal of time in the Estonian section of the Royal Ontario Museum a number of years ago and recently another made appearances at the Museum for Textiles in Toronto.

Vocalizations
Their calls often include words like heritage and traditions. Often they focus on specific technical areas of knitting or geographical/national origins. Many are teachers who share their vast knowledge of their specific area of study with others.Extended vocalizations exist in written form mainly in books and often in Piecework magazine.


Check back for future postings that will expand this guide.

Did you notice?


I got my issue of Knitters in the mail last Wednesday. My sharp eyed friend Wanda noticed something that I didn't. This is the Winter 2010 issue. Huh??? 

I checked their website it says: "This issue features an array of multi-season knits and a few that are definitely cold weather fare." There is no reference to the lateness of the issue and when we can expect the next one to be sent out. With the exception of a linen skirt and 2 short sleeved items this looks like a winter issue to me.

I looked on Ravelry  but it seems that no one else noticed either. Does anyone know what's going on?   - ETA I found info on Ravelry here.


I've sent them an email questioning why the issue is so late and when I should expect the next one. I'll update this post if I hear back from them.


ETA. I have gotten a response to my query which was: "The issue I just received is Winter 2010. What's going on? When will the spring issue be out?"

The answer from them is: "We have it scheduled to go to the printer May 9. Due to the immense size of the Fall issue, we fell behind. We are trying to get back on schedule by fall of this year."

An Interview with Carol Tomany


Once a week I post  interviews with interesting Knitting Professionals about their insights on their experience of working in the Knitting industry.  I’ve noticed that every one of them makes their living in a slightly different manner bringing their own unique presence to the Knitting world. 

You can find Carol here and here on Ravelry.

Tell me how you got into the wholesale knitting industry?
I started by trying to distribute kits for Knitted Teacups after I became infatuated with Debbie New's knitted teacups. We worked out a royalty arrangement and I did a mail out.

One store in SK said that she didn't need kits for knitted teacups but she did need a pattern for a Strawberry Hat. I used my network. Got a number for Ann Norling and then started distributing her patterns. She had about 50 patterns at that time.  I then asked Fiber Trends, if I could distribute her patterns and after a time, she said yes. Bev, had about 20 patterns at the time. I just kept adding designers and branched into Organic Cotton, because I found out that Sally Fox was spinning yarn in volume and I asked, if I could distribute her yarn in Canada. We grew from there.

How long have you been in business?

I have been in business 16 years.

Do you run the business by yourself or do you have employees, if you do how many people work for you?

I have mainly run the business myself with part timers.

How did you choose the yarns, patterns and notions that you supply to Knitters and retailers?
I see what is selling and then I look at who is doing this and try to get more of it. For example I sell almost no crochet patterns so I really don't take on crochet designers.  I distribute for Mary Beth Temple because she made the effort to come up to Canada from NJ to meet us.

Also I sell almost no sweater patterns, so I avoid designers who do a lot of sweater patterns. I sell mainly patterns for accessories. The yarns usually find me.
 
What is the biggest lesson running this business has taught you?
The biggest lesson that I have learned is FOCUS.

What is your favorite part of what you do?

The favourite of what I do is the people I meet.

We've seen many cycles in the yarn industry of the market increasing and then falling again. What are your  thoughts on where things might be headed now?
Everything that has been before will come again except that there will not be that 15year window where designers, like Bev Gelaskas of Fiber trends and a few others were able to earn a reasonable living from pattern sales alone. Free patterns on-line, Ravelry, etc have changed that.  We are still in the entertainment industry; but, people need more entertainment with their pattern purchases. They need blogs, videos on-line, learning camps, knit cafes,etc... Designers will now have to be not just good designers, they will have to be knitting stars.

Did you do a formal business plan?

I did not do a formal business plan. I evolved.  I am a cart before the horse person. I jump in and sort out.

Do you have a mentor?

I did join a woman's business group and I had a mentor whom I really liked; but she was an interior designer and took the idea of organic cotton and thought that I should expand into fabric.  I tried it for a while - but you had to order in so much and the inventory was very unwieldy and clothing designers don't pay and go out of business quicker.

I think that, in the beginning, networking with Ann Canon-Brown of Elann, Bev Gelaskas of Fiber Trends and Jim Bryson of Bryson Distributing was the best help.
 
Do you have a business model that you have emulated?

I am a distributor so I looked at what other distributor's do.

Did you take any courses in how to run a business before you started?
I taught English and Theater at the High School level. When I left teaching I did bookkeeping for my husband's company and a few other companies.  The accounting experience was a very good lesson.
 
What impact has the Internet had on your business?

The Internet has been great. I love websites. I've had mine since 1995. I love the blogs, e-mail, Facebook. It has really helped me to grow my business and I am looking at ways to do business almost exclusively on-line.
 
How do you maintain your life/work balance?

I can usually become very absorbed in what I do. My husband is very good at making me take time for family. I just cut off at 5:00pm - except for evening knitting.
 
How long did it take for you to be able to support yourself and what advice would you give someone who wants to pursue a career in running a business like yours?
Generally it takes 5 years to be self-supporting in any business. My advice to anyone going into business in the tiny niche market of knitting is - have a second income, or if you want to make a lot of money in knitting - start with a lot more money.  It is a very labour intensive industry, where photocopying is rampant, free patterns are the given. The end-user can't knit yarn fast enough to support the average designer or yarn supplier. There is already too much yarn out there and the industry changes every 3-5 years.


See another interview with Carol here, in which she works under her second identity as Anne Corcoran .